Alexandru Goroh
Publicity isn't my thing — I'm calmer behind the scenes. But someone has to tell you about the product. So, briefly, about me.
In short. Five years, one person, and a system built from something I had already been doing by hand for most of my life: holding the parts together, finding the next move, and changing direction when reality changed. Twenty-eight countries, four of them lived in, seven full business cycles before this. Here is who is behind Life GPS and why I am building it this way.
Countries
Since childhood, I've never been attached to one place. I always had one thought: I want to travel the whole world — and stay wherever truly feels like home.
I've been to France, Germany, Italy, Spain, Turkey, Egypt, Israel, Vietnam, Indonesia, Thailand, Malaysia, Greece, Ukraine, Poland, Czech Republic, Sri Lanka, Singapore, Belarus, China (Shanghai), Hong Kong, Cambodia, Mexico, Moldova, Tunisia, the Philippines (Manila, Puerto Princesa), Russia, and the USA.
I like arriving in a country without a return ticket — so nothing limits my perception. Like a chameleon, I blend into the local environment to fully absorb the place without any imposed opinions. The world is so multilayered — I want to feel all of it.
I speak four languages decently and two more at an intermediate level. Up next: South America, South Korea, Japan, and beyond.
Creativity & Skills
I built two houses with my own hands, dug a well, planted trees — just like in the book. I love designing, sketching, engineering. I understand materials — whether wood, fabric, or metal. I like tinkering with machines. I model in 3D. I design platforms, apps, and interfaces — from raw idea to final execution, in any field.
I can sew, knit — simply because I was curious to try. Sometimes it hits like a wave — and if I don't let it out, it starts tearing me up inside.
I recorded a track in a studio just to hear myself from the outside. Sewed six full outfits in two weeks — from fantasy to runway presentation at an event in Los Angeles, even designed and built the pavilion myself. I created jewelry: rings, pendants, earrings. Sometimes I paint walls. Sometimes I paint canvases — just because the impulse appeared.
If an idea comes — I make it real. Whether it's a business, a project, or just flow — doesn't matter. What matters is giving it an exit.
Obsession & Execution
When an idea takes hold of me — I stop eating and sleeping. Everything goes toward execution. I never aimed to "build a business for money." Ideas just came — and I couldn't not build them.
That's how dozens of ventures appeared. I launched an auto repair shop, a line of Olympic-level sports gear, a frozen dessert brand with original recipes, a fast-food chain — from sketches to logistics to POS systems. There was furniture production. Home construction. I personally handled designs, plans, and permits.
The biggest scale was in IT. One platform — an ad system with screens on backpacks — reached investors. I went through two investment cycles and the full round with them. I turned down a large offer myself. Not out of pride: I could see that taking it meant losing control of the product, and that the product would be strangled to fit somebody else's plan.
I never chose projects — they chose me. And if I didn't build them — it would start breaking me inside.
So I built. Life lessons that cost tens of millions. But every project — is a lived piece of life. All of it became experience.
Tech & the Future
I closely watch how the world evolves. Every day I monitor the AI industry — from new models to gadgets. I test everything — from video and speech generators to AR glasses with GPT integration. I animate avatars, generate content, explore new system architectures.
Since childhood, I've been drawn to understanding how things work. Took apart devices, studied circuits, read tech magazines. I'd watch Discovery Channel like it was a treasure chest. I followed new inventions on Kickstarter — always found creation exciting.
With childlike curiosity, I want to know where the world is going — and be part of it.
Body. Energy. Aliveness.
I can't sit still. Energy overflows — and the body is the key tool to express it. To me, the body isn't just a shell — it's a module. It must be used, cared for. It affects psyche, clarity, and morale.
I've always asked myself — can I handle this?
Some of my experiences: Flying a Robinson R44 helicopter, skydiving (8 jumps), equestrian jumping (1 meter), scuba diving (certified), climbing, surfing, wakeboarding, motorcycling, boxing, taekwondo, go-karting, basketball, tennis, ping pong, rollerblading, ice skating.
If I need to climb a palm tree — I'll climb it. I've even caught fish with my bare hands — and much more.
I'm not chasing championships. I just want to know that I can.
Observation & Psychology
I was a thoughtful but active kid. Played outdoors — but often felt like I was 40 inside. I never waited for someone to explain life to me — the answers were already there.
My house had lots of books. My early interest in the opposite sex led me to The Art of Loving by Erich Fromm. I expected one thing and found another. Reading it, I thought: "So someone else thinks like me." It was a eureka moment. I had always felt a bit strange.
My mom saw me digging deeper and gave me Confucius. Then came Buddhism. Then more. I wanted to understand all religions. And I studied group behavior and mass psychology.
The more I studied — the more I wanted to. It became an infinite process that still drives me today.
It wasn't trendy back then. But for me, it was mental fuel — and the gateway to everything.
I believe the only way to understand life is to interact with it as broadly as possible. And that's exactly what I've been doing all my life.
Love & Family
I believe I truly know what love is. The kind that breaks you if it ever ends. I've loved. Deeply. And yes — it hurts. But without it, everything else feels like a game.
I believe in love that survives years, distances, and change.
I've had a few truly meaningful relationships. I was married. Now divorced. I have two daughters.
From the start, I didn't just want to be a father — I wanted to create a space where they could grow and be themselves.
My older daughter spent more time with me — and absorbed much of my life philosophy. Today, she could easily be a life coach. She helps people, listens deeply, and knows how to guide. It's not a brag — just a natural continuation of the environment she grew up in.
My younger daughter is, by nature, the closest thing to a copy of me — and she goes entirely by her own vision, curious about life, moving on her own impulse. My job with her is simpler: be the support, and not get in the way of what she is already reaching for.
I don't idealize anything. But I know this: my love for them is my anchor. And whatever I share with others — I had to live through myself first.
Why I built Life GPS
I have lived many mini-lives inside one. I always loved studying the world and people and applying it in different products. And I sincerely believe that 10% of my life belongs to helping society. If my brain is capable of this, I simply cannot not do it.
The second reason matters no less: I am the father of two daughters. I see first-hand how consumption affects them. My mission — that they be happy — obliges me to build something where they can live with enjoyment, believe, and love. And technology takes the rest on itself: it finds the best, accounts for everything that matters to them, and doesn't let them get lost — however the world develops, because the system learns along with it.
Together we will make progress work for the person — rather than the person work endlessly for progress.
Where this goes
I have spent my life collecting knowledge and testing it against living. Not reading it — putting pieces of it next to each other and seeing what holds. For about twenty-five years that has produced one image I have never been able to put down.
It is not a plan with dates, and it is not what this company does next. It is the direction all of it is pointed at — and since this page is about me, it belongs here.
Life GPS gives a person continuity. The education work lets the world assemble around that person. One day I want to give both of those a physical place.
Nature and the sea. At the centre, one building holding the knowledge of humanity — shown in parallel, and shown from the position of a human being.
Not by country, not by discipline, not as one line running backwards from us. At the same moment in history, a person in China, in India, in Europe, in the Islamic world was facing the same few things: how do I know what is true, what do I owe a stranger, what do I do when my child dies, what makes a life good. Each of those worlds answered. Put the answers side by side and you are looking at humanity instead of at a syllabus.
Out from that building, eight living worlds. Not exhibitions — districts where people live: eat, argue, pray, work, raise children, make things.
Alexandria gathered the knowledge. The Vatican gave a living tradition a physical place. Jerusalem put several worlds within walking distance of each other. Each of those happened over centuries, by accident of history. Nobody has ever sat down and designed all three together on purpose.
I have no right to build those eight worlds myself
I am not going to invent what a Christian, Muslim, Buddhist, Jewish or any other world should look like. That would be my interpretation of somebody's faith, and it would be false the moment it was built.
So the first thing this needs is not land or money. It is the agreement of the people who actually carry these traditions — leaders and practitioners — and their help in shaping their own space so that it is real rather than a set. I would rather this place never exist than exist as a theme park of other people's beliefs.
The knowledge the world is currently losing
Former statesmen and diplomats. Scientists. Founders and engineers. Masters of a craft. Hackers — the people who understand how systems actually break, which is a form of knowledge institutions rarely want and always need. Researchers whose funding ended.
A position ends. The knowledge does not. Thirty or fifty years of judgement, mistakes and contact with reality sits inside these people, and after the title is gone the formal system mostly stops asking. Their role here is to pass it on, to argue, to help build — never to become a permanent elite. If this place produces a ruling class, it has already failed at the thing it was built for, and that includes me: my standing in it has to fade like everyone else's.
And the other side of the same idea: people who have no access to any of this, and who want to change something anyway. A charitable foundation and an incubator sit in the core so that someone whose only asset is appetite can still reach the place where all of it is within walking distance — a place, a mentor, a laboratory, a first project. Any work with young people happens through the schools, families and child-protection authorities of the host country, not around them.
What a person actually does there is live
Not tour a culture — spend real time inside its ordinary rhythm. The food, the arguments, the holidays, the prayer, the work, the way people treat their parents and their children on a normal Tuesday.
Nobody is merged into anybody. The differences stay exactly as they are. What disappears is the isolation. A person who has spent a year among eight worlds does not come out with an opinion about them. They come out unable to hate them — and I know of no faster way to do that to a human being.
The whole place becomes the learning environment
If the education work does what it is built to do: want to build a rocket — an engineer, a welder, a physicist and a laboratory are a few streets away. Want to cook — a cook. Want to understand diplomacy — someone who spent thirty years inside it. Want to know how something fails — the person who has broken it for a living.
You come to learn. You stay and pass on what you know. By the end of the year someone is doing both. Need a skill to earn — you acquire it here, from a human being, not a course.
That is the reform with ground under it: not a course built around a person, but a world assembling around their movement.
This is not a science-fiction city. Nature and the human being come first. The technology is meant to be strong and almost invisible — connecting knowledge, finding the right person, crossing languages, holding the infrastructure — and to step back everywhere it would start replacing the living. Every decision that matters is still made by a person.
And it happens in this order, not in parallel. Life GPS has to work as a product. The education architecture has to prove itself in its smallest and hardest form — one ordinary school, no new building, no new staff. Only then does anyone earn the right to put the next layer on the ground.
And this one waits its turn like everything else. Every part of this has to earn its stage before the next one starts: the product first, then the education architecture proving itself in one ordinary school, and only then ground and buildings. Whatever this work eventually earns is meant to go here — but nothing here is promised on a date or a number.
I know how it sounds. I cannot always explain why I see it — but it has not moved in twenty-five years, and I have spent my life doing what I felt rather than what I could justify.
If you carry a tradition, a field of knowledge, or decades of experience that should not disappear with you — I would like you to help shape this place.
Alexandru Goroh · founder, Life GPS · WAADSU Inc. (Delaware, USA) · WAADSU s.r.o. (Czechia)
Write to me: hello@lifegpsos.com · @LIFEGPS_SUPPORT_BOT on Telegram · Facebook
Life GPS · lifegpsos.com · published 16.09.2026