Alexandru Goroh

Publicity isn't my thing — I'm calmer behind the scenes. But someone has to tell you about the product. So, briefly, about me.

Countries

Since childhood I never felt attached to one place. I wanted to travel the world, and wherever I truly felt at home, stay.

Twenty-eight countries so far; I have lived in four of them. I like arriving without a return ticket, so nothing pressures my perception, and blending into local culture until I can feel a place without imposed opinions. Four languages well, two at an intermediate level.

Building

Two houses built by hand. A well dug, trees planted.

I am good with materials — wood, fabric, metal, it doesn't matter. I do 3D modelling. I design workflows from an idea in my head to a full production pipeline, in any field.

Sometimes creativity arrives like a wave, and if I don't let it out it starts tearing from the inside. I recorded a track in a studio just to hear how I sound from outside. I sewed six outfits in two weeks and built the pavilion myself for a show in Los Angeles. I've made rings, pendants, earrings. I paint walls and canvases when the impulse comes. I've written poems. I was writing a book.

Ventures

When I catch an idea I stop eating and sleeping. Everything goes into execution.

Dozens of ventures, seven full business cycles: an auto service, sports equipment including Olympic, frozen-dessert kiosks on my own recipes, a food-point chain from architectural plans to logistics and POS, furniture manufacturing, housing construction — with the planning, schematics and permits done by me.

The largest were IT platforms. One was a backpack-based digital advertising system; investors came in. Two funds offered $40M at the pre-seed stage. I declined — I didn't want to lose control and become a manager.

I didn't choose the projects. They came. If I didn't act, I started breaking inside. The lessons cost tens of millions. Each one is a lived chapter.

Technology

I follow how the world is changing, daily — models, gadgets, architecture. I test everything: video and voice generators, AR glasses with GPT integration. I bring avatars to life and track where system architecture is going.

Since childhood I took devices apart to learn how they worked. With that same curiosity I want to see where all of this is going, and be part of it.

Body

I can't sit still. The body isn't a shell — it's a module. It has to be used and maintained, and it affects your mind, your morality, your clarity.

Skydiving eight times. Show jumping at a metre. Certified diving. Alpinism, surfing, wakeboarding, boxing, taekwondo, motorcycles, karting. I've piloted a Robinson R44.

I don't want to be a champion. I just want to know that I can.

Human nature

As a kid I was thoughtful and active at once — outside all day, and forty years old inside.

My home had a lot of books. An early interest in girls led me to Fromm's The Art of Loving. I expected one thing and found another, and kept thinking: so someone else does think like me. It was a rescue; I used to think I was strange.

My mother saw I was digging deeper and gave me Confucius. Then Buddhism. Then I wanted to learn all religions and understand how societies behave. The more I studied, the more I wanted to.

I believe that to come close to understanding life you have to interact with it as broadly as possible, in every aspect. That is what I have been doing my whole life.

Family

I believe I understand what love is — the kind that breaks you if it ends. I've loved deeply, and it hurts. But without it everything else is a game.

I was married; I am divorced. I have two daughters, 18 and 14. From the beginning I didn't just want to be a father — I wanted to create a space where they could grow and be themselves. My older daughter absorbed much of my approach to life; today she could easily be a life coach, because she listens deeply and feels people.

My love for them is my anchor. And anything I share with others, I had to live through myself first.

Why I built this

I have lived many mini-lives inside one. I always loved studying the world and people and applying it in different products. And I sincerely believe that 10% of my life belongs to helping society. If my brain is capable of this, I simply cannot not do it.

The second reason matters no less: I am the father of two teenage daughters. I see first-hand how consumption affects them. My mission — that they be happy — obliges me to build something where they can live with enjoyment, believe, and love. And technology takes the rest on itself: it finds the best, accounts for everything that matters to them, and doesn't let them get lost — however the world develops, because the system learns along with it.

Together we will make progress work for the person — rather than the person work endlessly for progress.

From here, judge for yourself. My whole life I've done what I felt — and I wish the same for you.

Alexandru Goroh · founder, Life GPS · WAADSU Inc. (Delaware, USA) · WAADSU s.r.o. (Czechia)

Write to me: hello@lifegpsos.com · @LIFEGPS_SUPPORT_BOT on Telegram · Facebook

Life GPS · lifegpsos.com · published 16.09.2026

Published 2026-09-16 · Updated 2026-09-16 · Every claim on this page carries a status